Young employees are increasingly viewing travel as a valued reward.
A 2024 report from the Incentive Research Foundation IRF shows that 91 of participants find group incentive travel to motivating destinations extremely motivating. The preference is notably high among Gen Z and Millennial professionals for whom travel is the most sought-after recognition, surpassing traditional bonuses or material gifts.
The IRF study points to the appeal of non-cash rewards like travel, which stand apart from regular compensation by offering unique and memorable experiences. Beyond individual recognition, incentive travel fosters stronger connections among colleagues and strengthens loyalty to the company.
This benefit is particularly impactful in todays competitive job market where companies prioritise retention strategies.
According to the IRF report, incentive travel often drives performance with employees working towards clear, aspirational targets. Teams strive to meet sales or project goals for the reward of an engaging group travel experience.
