Cape Town, Berlin and New York ranked as the three best cities in the world by Time Out magazine have partnered to promote their tourist offerings and support each other in addressing global tourism issues.
The partnership, launched on World Tourism Day and sponsored by United Airlines, kicked off with One Small World its first campaign, which is a documentary-style film following Cape Town musician YoungstaCPT, Berlin DJ Annie O and New York restaurateur Melba Wilson as they explore their cities with focus on gastronomy, culture and social wellness.
Burkhard Kieker , CEO of visitBerlin, said the partnership aims to attract a young, well-educated, international target group that is looking for a cosmopolitan lifestyle characterised by internationality and culture when travelling.
Only a few cities can offer this Berlin, New York and Cape Town are among them and are therefore working together. In a world that is becoming smaller, they are thus role models for a new kind of city tourism that is geared towards the needs of a new generation.
In One Small World , YoungstaCPT real name Riyadh Roberts goes foraging at the seaside with Veld and Sea, cooks with chef Zola Nene, visits the Cape Town Bath House wellness centre, talks about music at The Athletic Social Club bar and restaurant and raps about Cape Town while riding the Table Mountain Cableway with DJ Ready D.
