What began as a playful April Fools' joke has quickly become one of Woolworths most talked-about launches as the retailer unveils its highly anticipated Chuckles x W. Beauty collection, Cape town Etc reports.
Inspired by the beloved Chuckles chocolate malt sweets, the new beauty line includes a series of body care products that have captured the imagination of South African shoppers.
Originally posted on Facebook as an April Fools prank, the teaser featured a fictional Chuckles-inspired beauty range, complete with chocolate-scented body wash, body lotion and even lipstick. The reaction from customers was so overwhelmingly positive that Woolworths decided to turn the joke into a reality. The Chuckles beauty collection is now available for purchase, sparking excitement among fans eager to experience the sweet-smelling products they had once thought were a hoax.
The limited-edition range, which includes items such as the Chuckles Chocolate Smoothie Body Wash, Smoothing Chocolate Sugar Scrub, and Chuckles Chocolate Whipped Body Butter, is priced under R200. Customers can also indulge in Chuckles-themed lip balm, lipstick and lip gloss. The collection, featuring rich ingredients like African shea butter and cocoa butter, promises a luxurious pampering experience with a nostalgic chocolate malt scent.
While the products have been designed to evoke the essence of Chuckles chocolates, Woolworths has made it clear that these items are not edible. The retailer took to social media to address customer queries, reassuring shoppers that while the products were made with high-quality, vegan ingredients, they are not meant for consumption. We were surprised by how many of our customers loved the idea and asked us to create the real thing, so we decided to give it a go, said Woolworths in a statement.
