Cell C CEO Jorge Mendes, who has been in the role for just over a year, has told the TechCentral Show in an interview that expanding the number of MVNOs it hosts is key its turnaround plan.
"A lot of MVNOs have come and go and didn't make it- We need to make sure that we enable our MVNO partners with all the right ingredients: CVM (customer value management) capability, pricing, reporting and know-how, so they align [with us] on how to extract value by marrying the behaviours of both entities.
"This is no longer a game of, 'Here are some wholesale prices, go do your thing and if you succeed, great.' We want to make sure that we partner deeply and properly," Mendes said.
He said the success of MVNOs is predicated on how well the businesses integrate their mobile offerings into everything else they do, and not purely a function of how much they offer in discounts on voice and data products.
Mendes said MVNOs have the potential to disrupt the market. In Europe, some network operators were hounded out of the market by innovative MVNOs. Cell C is "very deliberately" going after the MVNO market because the company has "much more to gain than to lose".
