Blood donations are more than a charitable act they are a lifeline, a heartbeat that sustains many across South Africa.
As October marks Plasma Awareness Month, the spotlight is firmly on the critical importance of plasma and blood donations, with the Western Cape Blood Service WCBS leading the charge through their Give Someone a Lifeline campaign.
Michelle Vermeulen, Head of Marketing and Public Relations at WCBS, said We are excited to welcome all new and loyal donors this October it is truly their blood and plasma donations that are a lifeline to patients desperately in need.
For numerous individuals suffering from chronic conditions or undergoing surgical procedures, the act of donating blood or plasma can be transformative a single donation can indeed turn the tide between life and death.
Why blood and plasma donations matter
