When it comes to snacking people are now looking for more than just a treat between meals or a reward at the end of the day.
Consumers across Sub-Saharan Africa (SSA) have become more discerning, more health conscious and more open to trying new things when it comes to the snacking choices they make.
Nigerian consumers are quite aspirational and health and wellness is a big push so many consumers also demand more healthy snacks, but arent willing to compromise on taste, says Frederick Ubanmhen, Head of Qualitative Research at Kantar, Nigeria and Ghana during a panel discussion facilitated by Mondelez International.
They want their snacks and they want them to be delicious and sweet, so snacking brands have to work hard to strike the balance between providing something healthy that tastes great.
As stress levels have increased, the practice of mindfulness has risen, and people are consciously balancing their work and personal lives to prioritise their health and being mindful about what theyre willing to trade off as a result.
