Globally, travellers continue to prioritise convenience and speed above other considerations when making travel decisions, according to IATAs Global Passenger Survey.
Passengers want flexibility and transparency when planning and booking travel, plus speed and convenience at the airport. More are embracing biometrics, digital wallets, and off-airport processes to make it happen,said Nick Careen , IATAs Senior Vice President of Operations, Safety, and Security.
Of all respondents, 68 said proximity to the airport was their top priority when selecting their departure airport, followed by minimising total travel time 33 and getting the best ticket price 25.
Proximity to an airport was also the top consideration for African passengers, on a continent where there is a distinct lack of secondary airports.
While the majority of global respondents said they preferred to book travel via an airlines website or app, African respondents showed the greatest preference for in-person bookings.
