The official tourism, trade and investment promotion agency for Cape Town and the Western Cape, Wesgro, unveiled a suite of digital resources called playbooks this week.
The playbooks, available on the Wesgro website, offer a comprehensive collection of digital assets under the provinces renowned visitor experience themes:
- Gastronomy (showcasing unique culinary traditions and local dishes)
- Golf
- Halal tourism
- Sustainability
The digital assets include itineraries, maps, videos and blogs designed to bolster marketing of Cape Town and the Western Cape as a premier travel destination.
The resources are freely accessible and can be repurposed by the tourism industry value chain to promote the regions attractions and experiences to local and international audiences. Wesgro developed these destination playbooks to address key challenges faced by the tourism sector, globally and locally, since the COVID-19 pandemic.
For an industry pressed for time, and when accessing information digitally is key, destinations that are easily packaged and understood are optimal. As the industry evolves, there is a pressing need to access marketing resources, especially for newer operators, said Wesgro CEO Wrenelle Stander .
