With The Watershed Design Labs freshest crop of local brands this year, five women-led businesses are set to participate in the programme, Cape town Etc reports.
Entrepreneurs Nadia Appleby, Nomava Damoyi, Pai Kondile, Thabo Makhetha-Kwinana and Sam Olivier are embarking on a new chapter of sales experience, public exposure, and revenue generation as they take up a year-long residence at the living laboratory-cum-retail store.
This Craft and Design Institute CDI and V A Waterfront programme is supported by Business and Arts South Africa BASA and offers an entry point into the retail environment at a major tourist destination.
The Watershed Design Lab has proven to be a successful launching pad for emerging brands since 2021, with the 2022-23 cohort having generated more than R1.24 million in sales.
Furthermore, two of the brand owners have since set up their own permanent stores at the V A Watershed.
