The South African villa rental market is expanding rapidly with an estimated 30 active specialist companies operating in this market.
So says Therese Botha, founder of Icon Villas, confirming the upward trend is evident in a marked increase in enquiries for multi-generational family travel as well as groups of friends or corporates travelling together.
It is evident that more guests have come to recognise and appreciate the advantages of choosing a villa stay, which offers all a hotel does but even more. This includes privacy, space and flexibility with conveniences such as dream kitchens for foodies who love entertaining and gardens with swimming pools, kids play areas and outdoor dining areas that suit the South African lifestyle.
According to Botha, in the past year, over 60% of all bookings made with Icon Villas were for multi-generational family stays or small groups of friends travelling together. We see this as a major growth area. We are actively seeking to expand our portfolio in the market for large, five- or six-bedroom villas.
Due to increased demand for private villa rentals in Cape Town, Icon Villas has just added another two prime villas to its portfolio. It was the first rental company to specialise in the Cape region where it has, over the past 28 years, established its niche in prime villas.
