Vehicle Search Data Shows Boost In South African Consumer Confidence Early In 2025

South African motorists are starting 2025 in top gear, with search data on one of South Africa's top motoring marketplaces showing an increase between January 1 and 14, compared to the same period in 2024.

With optimism of further interest rates cuts buoying South African spirits, many may be finding it easier to consider vehicle ownership.

AutoTraders latest Do It Big campaign celebrates this renewed optimism, financial relief, and a growing appetite for cars that match evolving lifestyles.

One brand, in particular, has been making waves. Volkswagen emerged as the most searched-for marque in early 2025, with a 13 increase in searches. Toyota followed closely with a 14 rise, and Ford recorded a 15 jump in consumer interest.

Meanwhile, premium brands like Mercedes-Benz and BMW also saw increases of 6 and 11, respectively.