The US travel market is reporting record anticipated travel budgets and unprecedented appetite for international destinations, according to findings from leading tourism market research firm Future Partners. The research provides further encouragement for southern and East African nations, many of which have already enjoyed record arrivals from the market this year.
The State of the American Traveler report for September, canvassing over 4000 respondents, highlights the maximum amount Americans are willing to spend on travel during the next 12 months: a record high of US$5412. This is a remarkable 31% higher than the US$3711 travel spend reported in September 2023. Nearly six in 10 respondents (58.8%) said travel would be a high budget priority for them in the next three months compared with 50.8% last year.
