There has never been a more pivotal point in history for brands and businesses to get behind the call for greater financial inclusion.
Everyone deserves an equal chance at economic prosperity particularly in sub-Saharan Africa, where growth has been stymied amid inequality. Visa has implemented several initiatives to help to spark positive progress.
Cultivating the fruits of financial inclusionStrategic partnerships are at the core of translating individual actions in order to collectively advance the Sustainable Development Goals (SDGs). SDG 17 is the centrepiece of the collaborative work that elevates entrepreneurs investments for the benefit of their immediate community and the continent as a whole.
An example of this is the way the farmers harvest is impacted through platforms like the Visa Everywhere Initiative an open innovation programme that helps startups to unlock new opportunities. Among those to benefit from this initiative is ThriveAgric, with a vision to build an Africa that feeds herself and the world. Their partnership with farmers, initially, allowed Ayo and Uka, the co-founders, to design the technology around the problem they were trying to solve, food security in Nigeria.
Leveraging its technology to empower smallholder farmers, ThriveAgric drew on Visas credentials to enable access to the digital economy, unlocking new opportunities for farmers in Nigeria, Ghana, Kenya and other parts of Africa.
