This month, UN Tourism will once again bring together sector leaders to emphasise the importance of collaboration to unlock investment and growth potential across the region and to amplify the voice of Brand Africa.
The second edition of the Regional Conference on Brand Africa to be held in Livingstone, Zambia on July 22, is set to further advance UN Tourisms work in supporting its members from across the region and setting the direction of travel for the years ahead.
Alongside Member States, the conference will also feature the participation of Affiliate Members from civil society and business, as well as other private sector leaders.
Promoting Brand AfricaPromoting Africa to unlock tourism investments and the sectors growth potential, emphasises the importance of collaboration and innovation throughout the continent.
The conference will feature a 'Brand Africa' think tank.
