Uber Boat, Uber Cruise and Uber Yacht have announced new services at some of Europe's top holiday destinations.
This month, Uber Boat in Greece will expand from Mykonos to Athens, Corfu and Santorini.
Later in the northern summer, Uber Cruise will provide one-hour private tours down the Seine offering views of Notre Dame, the Louvre and the Eiffel Tower.
Uber Yacht will start offering trips through Venice in July, departing from the Venetian Lagoon. Priced from 120 (R2360) per trip, the boat service can accommodate up to six people per trip.
Uber Yacht will arrive in Ibiza in August. Departing from Ibiza Town Marina every day at 12h00, it will offer groups of up to eight people sails around the island in a luxurious Sunseeker Yacht for 1 600 (R31 480). Each eight-hour trip will come with a personal skipper, a complimentary bottle of champagne and locally sourced artisanal snacks.