U4.5 Million Funding For Kenyan Travel Tech Startups

A Nairobi-based venture studio, responsible for launching several high-impact regenerative tourism startups, has raised US4.5 million in seed financing to further its aim to build a cutting-edge travel tech ecosystem in Africa.

Since its establishment, Purple Elephant Ventures PEV has launched five tech-driven startups in Kenya. These include destination marketing and travel publishing agency Nomad Africa online booking platform Zafari energy-efficient hospitality solutions provider PowerTrip eco-friendly hospitality product supplier Kijani Supplies and conservation monitoring platform Join Africa.

Notable investors in the funding round were Clear Creek Investment, Klister Corp, Federico Pirzio-Biroli Founder of Playfair Capital, social impact investor Anthony Rock and Ian McCaig former CEO of online travel agency Lastminute.com.

PEV Co-Founder and CEO Ben Peterson said the funding would allow PEV to scale its portfolio of startups and launch new ventures focused on addressing the industrys most pressing challenges.

This funding is a testament to the untapped potential in African tourism innovation. With this support, were poised to revolutionise the industry through ground-breaking travel technology in Africa, fostering economic growth while preserving the continents incredible natural and cultural heritage. The future of sustainable tourism in Africa has never been brighter.