The Tourism Business Council of South Africa (TBCSA) has hailed the impression and success of the TV commercial they did with South African-born, US-based stand-up comedian Trevor Noah, despite the controversy it stirred in the country.
Last year, TBCSA courted controversy after Parliaments portfolio committee on tourism revealed that Noah was set to be paid R33 million for a 5-minute video advert promoting South Africa to key international markets.
However, these were reports that were quickly dispelled by the TBCSA though it has not divulged how much the international star was paid for this campaign.
TBCSAs campaign with Noah came on the back of another scandal after it was revealed that the SA Tourism board had agreed to a deal worth nearly R1 billion to sponsor one of the English Premier Leagues best-known teams, Tottenham Hotspur, over three years.
Speaking at the 3rd Tourism Leadership Conference in Sun City yesterday, TBCSA CEO Tshifhiwa Tshivhengwa said he wanted to account to stakeholders about what transpired since the campaign was flighted so they could judge whether the Council had made the right decision.
