Trading In The Dark: Why Nigerian Business Women Struggle To Go Digital

Despite the rapid growth of Nigerias digital economy, a significant number of women-led businesses remain locked out of online opportunities.

While e-commerce platforms like Jumia, Konga, and Jiji are stepping in to bridge the gap, the persistent digital divide continues to stifle the growth of female entrepreneurs.

According to a 2024 report by Genderpedia, 60 percent of informal businesses in Nigeria are owned and run by women. However, most of these businesses remain offline, limiting their expansion potential.