Toyotas new-generation Land Cruiser Prado is proving to be a hit, both in South Africa and abroad.
The new SUV manages to be both modern, rugged and retro at the same time, returning to the Land Cruiser brands roots in a meaningful way.
Toyotas Calty Design Research Team, based in Michigan in the USA, was part of the global design team that created the new-generation Prado. Recently the team had an opportunity to further explore the vehicles heritage in a fun way by creating a unique concept vehicle for the SEMA aftermarket show, which kicks off in Las Vegas on November 5.
When the Calty team looked at developing this idea, they believed that maintaining the authenticity of the Land Cruiser brand was paramount. However, looking back to the very beginning, open air concepts were very much a part of the early FJ range of the 1950s.
The overriding intention behind this concept was opening it up to the outdoors and allowing occupants to connect more with the environment that theyre in.
