Tourism Nz Uses Minecraft To Attract Visitors

Tourism New Zealand has partnered with Warner Bros. Pictures and Mojang Studios, the owner of Minecraft, to develop gamified New Zealand landscapes and travel experiences to attract visitors.

Tourism New Zealand, Warner Bros. and Mojang Studios have created a world-first destination downloadable content DLC for Minecraft players, to celebrate the upcoming debut of A Minecraft Movie.

The Aotearoa New Zealand DLC enables gamers to play New Zealand as a destination in the game.

Prospective visitors can explore a variety of real-world activities in the Minecraft Aotearoa New Zealand DLC, including paddling a waka canoe in Abel Tasman, visiting glowworm caves in Waitomo, or stargazing in Tekapo.

The virtual quest can be booked as a real-life dream trip to New Zealand on Tourism New Zealands official100 Pure Minecraft itinerary.