Optimism for the future and celebration of the unity that emerges from South Africas people, cultures and connections are the focus areas of Tourism Month this September.
South Africas Tourism Month theme was officially launched in the Northern Cape capital, Kimberley, today (Tuesday, August 20) by Minister of Tourism Patricia de Lille as the province has been chosen to host the countrys World Tourism Day celebrations on 27 September.
De Lille said: As we roll out our 2024 Tourism Month campaign under the theme Tourism and Peace 30 years of connecting people, places and culture, let us showcase our many communities unique traditions, languages and heritage.
This is not just about attracting visitors to our shores; it is about inviting locals and international guests to engage deeply with the stories and experiences that define us as a nation.
The Northern Cape is renowned for its breathtaking landscapes, vibrant cultural heritage and unparalleled experiences for adventure and cultural immersion, said De Lille, noting that it is an ideal host for this years World Tourism Day celebrations not just because of its vast and varied tourism offerings but also to bring attention to a region that is often less visited compared to others in the country.
