'tourism In South Africa With Trevor Noah' Wins International Award

The Tourism in South Africa campaign featuring Trevor Noah recently earned third place in the Tourism Destination Country category at the 36th World Tourism Film Awards. The prestigious event, held in Valencia, Spain, recognizes the most innovative and inspiring tourism campaigns.

The campaign, produced by Seriti TV with a budget of R38 million, was launched in November last year. It highlighted South Africa's vibrant culture and exceptional travel experiences, aiming to boost tourism to the country. Since its release, the campaign has garnered over 1 million views on YouTube and reached millions more through social media platforms like TikTok, X formerly Twitter, and Facebook.