Ticketmaster, the biggest ticket marketplace in the world, is acquiring South African ticketing company Quicket to increase its footprint in Africa.
Ticketmaster announced the deal, for an undisclosed sum, on Wednesday .
Founded in the 1970s, the US-based Ticketmaster is a pioneer in the ticketing industry. It developed early software for digital ticketing systems. The company now has a huge footprint, operating in over 35 regions across the world.
Quicket was launched in 2011 by James Tagg, Mike Kennedy and James Hedley, who were partners in a web development business in Cape Town. It is currently expanding its operations in Nigeria, Uganda, Kenya, Zambia, and Botswana.
On Wednesday, Tagg, Quicket's managing director, said the deal was a 'landmark moment' for connecting African artists with a global audience.
