The popular Taobao shopping platform is launching a much-anticipated English-language interface of its app in Singapore . Starting today, on the same beloved Taobao app that many local consumers are familiar with, users who are more accustomed to communicating in English can toggle into the English interface to shop in their preferred language.
This major update highlights Taobaos dedication to serving its Singapore users, who have shown a strong desire for an English-language interface, reflecting their diverse language fluency. With the introduction of the English interface, the platform enhances accessibility for non-Chinese speakers, eliminating their need for manual translations that previously made shopping less convenient for them.
Singapore is the first market where Taobao will be introducing this new offering to, alongside neighbouring Malaysia . The Taobao English interface will offer a myriad of features for English speakers convenience including Singapore Dollar (SGD) price conversion, product descriptions in English powered by artificial intelligence (AI), as well as a more straightforward user interface compared with the Chinese version to cater to local users habits and offer a seamless product selection to checkout journey.
To start, the English interface will feature a curated selection of trending products. Eventually, it will feature a much wider selection of categories to ensure it gives users the variety and affordability parallel to those offered in the Chinese interface.
We are thrilled to unveil an English interface of our app to introduce Taobao to a broader audience in Singapore . The launch is a direct response to the market demand, reflecting our commitment to improving convenience and accessibility for our users, said Jean Zhao , Country Head of Taobao Singapore . As this is our first major initiative to serve English-speaking users, we are diligently monitoring user feedback and continuously refining the app interface to enhance the user experience based on customer insights.
