Polygon MD Remi du Preez said the company developed a solution that 'sits on the plastic box on the back of a bike".
"You can think of it as a mini billboard," he said. "It needs power, so you have a battery, a router and a small computer so you can tell the screen what you want it to do," Du Preez told TechCentral in an interview.
The digitised cargo boxes weigh about 20kg and have three digital displays on each side, except the one facing the driver's back. The displays are synced to play the same advertising content.
Polygon's clients are given access to the company's content management system, through which they can load ads remotely. Once approved, the ads can be pushed onto the bike screens based on a number of parameters such as the bike's location and the time of day.
Polygon has partnered with Swift Media to bring the smart box solution to market. Swift Media develops direct relationships with delivery drivers, who usually own the bike they use for deliveries. The digital signage provides drivers with additional income by paying them a monthly fee for agreeing to show ads on their bikes. Any damage to the screens is covered by Swift Media.
