The Leverage Consulting: Chinese Positioning Equation Debuts At Mit

On March 2, 2025 UTC/GMT 8 hours, the Leverage Conference officially commenced at the Massachusetts Institute of Technology MIT , a global academic powerhouse. The Leverage Consultings strategic consulting team was invited to host the China Enterprise Strategic Innovation Global Forum North America as part of the 2025 conference. This prestigious event, focused on corporate strategic innovation and the evolution of positioning theory, has garnered widespread attention from various sectors.

Bringing together world-class scholars, leading entrepreneurs, and prominent industry figures, the conference fostered in-depth dialogue on corporate strategic transformation in the digital economy era, exploring solutions for breaking through in global business competition.

The forums successful inauguration at MIT-a world-renowned hub for business academia-signifies the increasing recognition of Chinas positioning theory and its innovative real-world applications. It also highlights the evolving global influence of Chinese corporate strategies.

Positioning Equation: From Theoretical Inheritance to Global Innovation

With Chinas rapid economic rise in recent years, an increasing number of Chinese brands are stepping onto the global stage. However, globalization presents its own set of challenges-many companies grapple with unclear brand positioning and a lack of market competitiveness. The Leverage Consulting has pioneered the Positioning Equation, a strategic framework designed to help Chinese companies carve out a distinct positioning in the global market, ultimately maximizing their brand value.