The Heart And Stroke Foundation Sa Gears Up To Celebrate The Month Of Love

The 14 th February is Valentine's Day, one of the most famed celebration days on the annual South African calendar and globally. The Heart and Stroke Foundation South Africa HSFSA will be commemorating this prestigious day and month through the deployment of a nationwide campaign celebrating all the lovers who like to celebrate their loved ones as well as their partners.

The HSFSA is a non-profit organization NPO with its primary mission being the reduction of the burden of cardiovascular disease CVD such as heart disease, strokes and the associated risk factors.

The Foundation also focuses on CVD risk factors such as raised blood pressure, diabetes type 2, as well as behavioural factors such as excessive alcohol consumption, tobacco smoking, poor nutrition and a lack of exercise.

According to Praniet Makanjee, the Foundation's Business Manager this Valentine's Month, the HSFSA will introduce several programmes and activities for development and fund-raising across several touchpoints. Some of these initiatives will cover a host of fundraising and gifting opportunities such as event fundraisers in collaboration with various partners such as shopping centres across the country, a bespoke marathon, brand ambassadorship via brand champions and elementary school fundraisers among others.

All proceeds raised will go towards the HSFSA's much needed facilitation of life saving health risk assessments, health talks and campaigns, constructive stakeholder engagement as well as bespoke activities in order to achieve objectives to drive down the burden of cardiovascular disease CVD and associated risk factors.