The Green Cloud: Can Big Tech Decarbonise Data In Time?

Imagining a society without the vast digital networks that tether us to our world in communication, information sharing, storage, workflows, entertainment and transformative living technologies conjures visions of a troglodytic regression to darker times. Data powers the world, and data storage is its beating heart.

As the 2030 climate goals approach and cloud storage consumption grows by the day, however, these power-hungry hubs are set to emit approximately 2.5 billion tons of CO2 by the 2030 deadline about 40 of what the entire United States emits in a year Morgan Stanley/Reuters .

Marketers in South Africa are blending personalisation, innovationand sustainability to meet evolving consumer demands.