The Future is Female Mentorship Programme , organised by media communications company, Allison, has announced applications for the fifth edition of its flagship program. Applications to the programme closes on July 31, 2024.
Launched at the peak of COVID in 2020, The Future is Female Mentorship Programme has trained over 100 African female tech founders in media, public relations, and communications. This year, Salesforce Ventures Impact Fund joins longtime partners of the program, including Africa-focused tech publication TechCabal , Africa Communications Week , a global platform that connects Africas communications professionals, and startups database company, F6S .
Claudine Moore, Allisons Africa managing director and the initiatives founder, expressed her excitement as the programme reached this milestone. I am delighted to celebrate The Future is Female Mentorship Programmes fifth anniversary and its incredible journey supporting African female tech founders. This milestone shows our dedication to empowering underserved African women in tech.
Female founders and all-female founding teams raised only 2.3 of the total funding in Africa last year. While discussions to improve female participation in tech entrepreneurship have been ongoing, the reality remains challenging. Theres hope this will change as more women join the tech startup scene and venture capitalists VCs actively create opportunities to invest in their businesses. However, a critical issue persists the lack of storytelling skills among founders.
For female founders, media, communications, and public relations training are crucial to pitching their startups brand stories to potential investors to secure funding and scaling their businesses. It is equally as important for founders, as the public face of their companies, to have the skills needed to make media appearances and handle media crises when they arise. This is where The Future is Female Mentorship Programme makes a significant impact.
