Tech Entrepreneurs Set To Launch Platform To Connect African Artisans To Global Buyers

In a bid to transform cross-border trade, boost economic empowerment across the continent, and tap into the growing global demand for authentic African products, two tech entrepreneurs have unveiled Giri Today, an e-commerce platform designed to connect African artisans and businesses with international buyers.

The platform, now in its final stages of development, was founded by Wale Ayantoye, a former Global Head of Product Compliance Risk Management at Flutterwave, and Ola John Ajiboye, a Software engineer at Amazon Web Services.

According to the founders, the name, Giri Today is a combination of a Yoruba word Giri, meaning quick or efficient, with Today, representing a global reach.

Speaking during a virtual pre-launch of the platform, Chief Executive Officer and Founder of the platform, Wale Ayantoye, said the launch comes at a time of increasing global interest and demand for authentic African food, crafts and fashion.