The Tourism Business Council of South Africa (TBCSA) will focus primarily on six strategic pillars over the next three years:
- Destination marketing
- Advocacy and influence
- Thought leadership
- Transformation
- Collaboration
- Key enablers.
The TBCSA highlighted these key focus areas during the National Tourism Stakeholder Forum Meeting at NH Johannesburg Sandton late last week.
Ntokozo Mthombeni , Operations and Project Manager for the TBCSA, said the six pillars were created to address prevailing issues in the countrys tourism sector:
- Intensifying domestic tourism
- Tourist safety
- The current visa regime
- Emerging issues around the reliability of Air Traffic Navigation Services (ATNS).
Destination marketing
The TBCSA has engaged extensively with South African Tourism about renewing their current memorandum of understanding (MoU), including allocation of the collected tourism levy.
