Takealytics Platform Launched For Sellers On Takealot

Called Takealytics, the platform ingests data from Takealot's public API application programming interface to track products and sales forecasts that help sellers predict the rate of return of specific products. Takealytics is independent of Takealot.

"When you are a seller on Takealot and you are looking to bring in a new product, you put the money in upfront, buy the stock in and list it on Takealot. Sometimes it doesn't work so well, but you would have invested a lot of money without knowing if you were going to get a return on your investment," said Robert Bodley, co-founder and CEO at Takealytics, in an interview with TechCentral.

"With Takealytics, we allow you to see sales data upfront before you purchase the product so you know if it will sell or not."

According to Bodley, Takealytics ingests various data points on Takealot products, including reviews, the number of competitors, descriptions and imaging - and it does this daily. To make its sales predictions, the platform updates real-time sales data on an hourly basis for a period of two weeks and then generates monthly sales forecasts for each product.