Sustainable Tourism Trends To Watch In 2025

In the race towards the 2030 climate change goals set out in the Paris Agreement, the next five years will focus on accountability for sustainable tourism.

This is according to Judy Kepher-Gona , Founder and Lead Consultant at Sustainable Travel and Tourism Africa, speaking at the launch of Sustainable tourism trends to watch in 2025 a comprehensive analysis of the key trends shaping the future of sustainable tourism.

The first trend Kepher-Gona noted is the launch of green marketing campaigns. For example, in Kenya, the Ministry of Tourism and Wildlife has embarked on a landmark initiative that will see every visitor to the country plant a tree. The One Tourist, One Tree campaign will rally stakeholders, including travellers, to actively participate in replenishing Kenyas biodiversity.

At regional level, the Intergovernmental Authority on Development and the Common Market for Eastern and Southern Africa have launched sustainable tourism campaigns to drive environmental responsibility.

African countries are easing visa restrictions to encourage intra-regional travel. This year, 48 of 54 African countries offer visa-free entry to their neighbouring countries. To reduce carbon emissions, countries should aim to minimise long distance travel, said Kepher-Gona.