Sustainability In The Spotlight At Meetings Africa

Sustainability was a core focus area during the Business Opportunity Networking Day at Meetings Africa 2025 on Monday, February 24. Event organisers and tourism leaders explored mechanisms needed to accelerate meaningful change across the continents business events sector.

The Event Greening Forum EGF a South African non-profit promoting sustainability within the events sector outlined its three main organisational objectives to drive sustainable growth at its annual general meeting during the trade show.

A key initiative for EGF is the development of a standardised green event certification to eradicate and guard against greenwashing in the industry.

Trust and transparency are key. This certification framework will ensure sustainability standards are clear, credible and free from greenwashing. Its time to set real expectations and hold ourselves accountable, said EGF Chairperson John Arvanitakis .

EGF will enhance its Green Database comprising companies supplying green venues, services and products in the business events sector with data providing actionable insights into industry challenges and advancements, he added.