Super Bowl Commercials Rely On Comedy And Nostalgia To Avoid Potential Missteps

Most of the commercials airing during this year's Super Bowl are going for laughs, with advertisers betting that America could use a brief diversion.

As the Philadelphia Eagles and the Kansas City Chiefs hit the field in New Orleans, a parade of silly ads will hit airwaves on Sunday. Many companies put their ads online ahead of the game, but some held out to maintain an element of surprise.

Humor dominates in the ads released so far. Four old ladies go on a joy ride with WeatherTech , while Eugene Levy's eyebrows fly off and buzz around after he eats some Little Caesars . Sloths have a case of the Mondays in an ad for Coors Light . A man's tongue starts dancing to celebrate cold foam from Nestle Coffee Mate . British singer Seal becomes an actual seal, sad that he can't hold Mountain Dew with his flippers.

Actor Glenn Powell does a take on Goldilocks for Ram Trucks , while comedian Nate Bargatze clones himself and hires an opera singer because he saved so much money using DoorDash . Shaboozey takes a lighthearted stroll through New Orleans for Nerds , while the stars of the "Fast and Furious" franchise take a slow cruise in a convertible so they can enjoy Haagen-Dazs ice cream bars.

Tim Calkins, a professor of marketing at Northwestern University's Kellogg School of Management, said this was a complicated Super Bowl for advertisers.