Super Bowl Artist Weaves Black Masking Culture Into Vibrant Logo And Theme Art For Nfl Global Stage

Artist Tahj "Queen Tahj" Williams rarely cruises through downtown New Orleans, but recently she did, finding one of her creations on full display: The Super Bowl logo and theme art she meticulously stitched in her sewing room now stretched across buildings near t he Caesars Superdome .

In that moment, it all sunk in. Williams' design, a tribute to Black Masking culture, wouldn't just be a local spectacle. Her artwork would be seen all over the world.

As visitors gather in New Orleans this week and millions tune into the Super Bowl on Sunday, Williams will be celebrating her artistry and culture.

"I come from a great and beautiful culture, and I want the world to see it the same way as I do," said Williams, 26, who is the first person to handcraft both the Super Bowl logo and theme art. Her intricate beadwork reflects the spirit of her city, celebrating Black Masking culture, which Williams' uncle introduced to her as a child.

Williams' theme art and logo will be featured almost everywhere such as digital game tickets, the official program cover, the team jerseys for the Kansas City Chiefs and the Philadelphia Eagles , the game ball and the exterior of a hotel in New Orleans.