Leading up to World No Tobacco Day tomorrow, 31 May 2024, the Protect our Next partnership, representing South Africas leading health and community organisations, is taking a bold stance to protect young people from the predatory tactics of the tobacco and e-cigarette industries.
Building on the overall theme of protecting youth, this years campaign theme - Stop sliding into DMs - highlights the stealthy and aggressive methods used by Big Tobacco to infiltrate the lives of youth through social media, digital platforms, influencers and advertising.
The campaign aims to raise awareness and empower the next generation to resist and fight back against these deceptive practices.
Were launching our World No Tobacco Day campaign with a powerful message leveraging the voices of young changemakers in South Africa, as we unite to demand an end to the targeted and pervasive marketing tactics of the tobacco industry, says Protect Our Next convenor Zanele Mthembu.
From eye-catching social media reels to expressive memes, our youth are pushing back, saying enough is enough!
