Springboks Ranked As South Africa's Top Sports Brand, Valued At R2.2bn

The Springboks' brand has soared to new heights. According to a recent report by Brand Finance, the Springboks have now been ranked as South Africas top sports brand, valued at an impressive R2.2bn.

MD of Brand Finance Africa, Oliver Schmitz, celebrated this milestone, noting that the Springboks remarkable performance on the field has translated into immense commercial and cultural clout off it.

For the first time, the Springboks have secured a place in the Brand Finance South Africa 100 2025 ranking, entering the list with a brand value of R2.2bn and positioned at 50th, Schmitz said.

Schmitz emphasised the Springbok brand stands ahead of other South African sports teams, ranking as the strongest team across all sports in the country.

The Springbok brand valuation is supported by the new Brand Finance South Africa Sports Report that ranks the Springboks as the strongest South African sports team in any sporting code, boasting a Brand Strength Index BSI score of 91.9 out of 100, he said.