South African Banks Need A Complete App Overhaul

Currently banks release a single app for their entire customer base, ignoring the opportunity to adapt it for different market segments that each have their own unique preferences, technology inclinations and financial priorities. A good example of this is the one-size-fits-all approach when it comes to catering for the shifting preferences of different age demographics.

According to a WP Engine report , the gap between how the generations respond to technology is widening. About 64 of Gen Z those born between 1996 and 2015 believes that AI will positively impact the world, compared to 46 of Baby Boomers those born in the 1950s. Gen Z also expects websites to be predictive of their needs, with 41 willing to leave a site that fails to do so.