Simbisa Brands To Add 31 Stores, Exceeding 750 By Fiscal Year-end 2025

Simbisa Brands Limited, Zimbabwe's largest fast-food operator, led by Addington Chinake, plans to open 31 new outlets by the end of its 2025 financial year. This move aims to strengthen its market presence and cater to a growing customer base, with a significant focus on Zimbabwe.

To complement this expansion, the company will refurbish 44 outlets, enhancing customer experiences and reinforcing its competitive edge.

Simbisa showcased robust growth in the financial year ending September 2024, adding 47 new counters and bringing its total to 330 trading counters. The company surpassed the 700-store milestone during this period , operating 601 company-owned outlets and 113 franchises across Africa. This expansion underscores Simbisas dedication to meeting consumer needs and capitalizing on high-growth markets, positioning the company to surpass 750 stores.

Strategic investments in brand renewal, particularly for Pizza Inn, alongside product innovations and intensified marketing campaigns, drove increased foot traffic. These efforts resulted in a 6 percent revenue growth to 286.45 million and a 3.7 percent rise in customer count, demonstrating the efficacy of Simbisas model of delivering affordable and accessible meals across Africa.

According to Chief Executive Officer Basil Dioniso, five new company-operated counters were launched in the first quarter of the 2025 financial year alone, with 31 more planned by year-end. We are focused on enhancing customer experiences through strategic refurbishments and new store openings while aligning our offerings with shifting consumer preferences, Dioniso said in the companys trading update.