The store that opened in Mall of Africa , north of Johannesburg, for just over a week in August attracted long queues of customers eager for clothes and accessories often selling for less than R200/item.
Some, like 30-year blogger and fashion influencer Michal Naidoo, said she was won over. First initial expectation from Shein was that it was not up to my standard of what good quality would be, Naidoo said.
So, when I started noticing that, hey, this is actually like every piece of clothing in my cupboard, I was like maybe I should rethink this and give it a try, she added. Its actually really affordable.
But the price for Shein products that can only be bought online is expected to rise as South Africas tax authority has increased levies to protect local retailers.
