Chinese fast-fashion giant Shein will launch its first-ever pop-up store in South Africa at Midrands Mall of Africa next week as part of its strategy to boost brand awareness on an interactive shopping platform.
We are delighted to bring the Shein experience to South Africa with our very first pop-up store, said head of brand for Shein South Africa, Crystal Chen.
Our mission has always been to empower individuals to express their unique identities through accessible and affordable fashion, and this pop-up represents a tangible embodiment of that vision.
The Shein pop-up experienceSheins pop-up store will be in South Africas busiest mall from 2 pm to 8 pmon Friday, 2 August and from 9 am to 9 pm from Saturday, 3 August until Sunday, 11 August.
However, the pop-up store will only serve as an exhibition space that showcases the latest trendy fashion and lifestyle products, the company said in a statement.
