DMC Sense of Africa is expanding its presence in the South American market through a new collaboration with Brazilian outbound operator Diversa Tourism. The partnership, under the new brand Diversa by Sense of Africa, aims to capitalise on direct flights between South Africa and Brazil, which resumed last year.
This is one continent where Sense of Africa has not had an established source market. We have always supported a multi-source market strategy and we are encouraged by the markets quick recovery, said Suzanne Benadie , Sales Director for Sense of Africa South Africa.
The new partnership also renews Sense of Africas relationship with the Diversa brand and its parent company, the Arbo Group. Benadie noted the timing is ideal due to the recently re-established flight routes.
Direct flights by South African Airways and LATAM Airlines have boosted tourism from South America . According to data from Statistics South Africa, arrivals from Brazil increased by 164 year-on-year between January and August 2024 32 506 arrivals make Brazil South Africas seventh-largest overseas source market during the period.
As part of the collaboration, Sense of Africa has provided destination updates and product training to Diversas team in So Paulo. DMC co-hosted a trade show that attracted 300 travel agents, featuring brands such as Drifters Adventure Tours and aha Hotels and Lodges.
