Sawubona! Temu Now Speaks Isizulu

• A new language option on popular Chinese e-commerce platform, Temu, allows South Africans to do their shopping in isiZulu.
• This is the first time the company has allowed any other language besides English on its SA site.
• Online shoppers will be able to see product names, descriptions and reviews all in isiZulu.
• News24 Business front page.

South African online shoppers can now access the Temu site using another one of the countrys official languages after the Chinese e-commerce giant launched an isiZulu language option on its site.

This is the first time the company has featured a language besides English for its South African site. Globally, it supports multiple languages.

By choosing the isiZulu option, customers will be able to access the entire site in the language, including the name of products, their descriptions, and the reviews. All the menu options and prompts are also in isiZulu.

Along with other major Chinese online shopping platforms, Temu has become very popular among South African shoppers since its introduction in January 2024.

A News24 survey released this year showed that one in three South Africans had used Temu, with nearly 40 of 1 700 respondents using the site monthly.