South Africas tourism industry needs to capitalise on the countrys diverse, open spaces and warm, friendly people. This was an overarching theme of the second annual Hospitality Industry Think Tank, held in Johannesburg last month, spearheaded by Dream Hotels Resorts and supported by leading industry players.
The event was an opportunity for all members of the industry to discuss the most pressing issues affecting hospitality and tourism and to develop new solutions and innovations to move these sectors forward.
Attendees and panellists agreed that, while other parts of the world were plagued by overtourism, South Africa had the capacity and willingness to welcome tourists. However, obstacles like insufficient marketing budget and visa restrictions for certain countries, prevent the tourism industry from reaching its full potential.
The Think Tank addressed challenges and embraced solutions that left the audience feeling optimistic and inspired. Drawing on discussion points from the various panels, the hospitality industry needs to consider the following six key points:
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South Africa is more than just Cape Town and Kruger
