The South African National Convention Bureau SANCB has made impressive strides in securing international business events since the start of the 2024/2025 financial year, solidifying the countrys position as a premier destination for global conferences and conventions.
Since the beginning of the 2024/25 financial year, the SANCB and South Africas business events industry have submitted 63 bids for international business events between 2024 and 2029.
The bid submissions have an estimated economic impact of more than R750 million combined and can potentially attract 29 725 international and regional delegates to South Africa over the next five years.
To date, South Africa has won 26 of the bids submitted for the 2024/25 financial year. The secured bids will contribute close to R243 million 127 000 to South Africas economy between 2024 and 2029 and attract 10 390 international and regional delegates.
The SANCB invested R5 million 262 000 in bid submissions through its Bid Support Programme to attract business events linked to the South African governments development priorities. The secured conferences will contribute to the regional spread of business events and will be hosted in Johannesburg, Tshwane, Ekurhuleni, Cape Town, Port Alfred, Gqeberha, Polokwane, Muldersdrift and Stellenbosch.
