South African Breweries (SAB) this week revealed that it has partnered with TeamSA and the SA Sports Confederation and Olympic Committee (Sascoc) as part of taking the conversation of responsible and moderate drinking through non-alcoholic beers to the 2024 Olympics and Paralympics in Paris.
This comes amidst a growing shift among tobacco and alcohol manufacturing companies about responsible use and a move towards less harmful and health-conscious products.
SAB CEO Richard Rivett-Carnac on Wednesday said they remained committed to accelerating continued progress towards responsible alcohol consumption and moderation.
Rivett-Carnac said this was why SABs new alcohol-free premium beer, Corona Cero, has become the first beer brand to be a global partner of the 2024 Olympics and Paralympic Games in Paris.
He said this partnership illustrated the opportunity for the beer category to positively impact and engage with the South African fans as they cheer for their favourite teams and athletes.
