Sa Tourism Sets Ambitious Target For Indian Market

South African Tourism SAT is aiming for a 16 increase in tourism arrivals from India in 2025, leveraging its annual India Roadshow to drive growth in high-potential segments such as adventure, luxury, family and MICE.

Taking place this week in Delhi, Chennai and Mumbai, the roadshow features over 40 South African exhibitors including nine small, medium and micro enterprises. According to SAT, more than 15 of exhibitors will showcase new products and offerings, highlighting lesser-known attractions across South Africa.

India is an increasingly important global source market. Research by McKinsey Company projects that the number of Indian outbound travellers will grow to 80 million by 2040, driven by the countrys young population and expanding middle class with rising disposable income.

India is a key source market for South Africa. However, the global pandemic and visa issues stunted growth. Prior to the pandemic, over 95000 Indian tourists visited South Africa annually compared to just over 75000 in 2024. But the market actually hit its peak in 2013, recording approximately 112000 visitors before the birth certificate regulations introduced by the South African Department of Home Affairs caused a significant decline.

However, with the recent roll-out of the Electronic Travel Authorisation system and the Trusted Tour Operator Scheme, South Africa is set to regain lost ground.