Sa Rugby, Coca-cola Announce Four-year Sponsorship Deal

Amidst an internal audit into the proposed equity deal and while rugby unions around the world struggle to make ends meet, South African Rugby has entered into a new deal with a world-renowned brand.

SA Rugby and global soft drinks manufacturer, Coca-Cola, will collaborate in a new four-year partnership, which will see the world-famous red and white logo appear on the playing shorts of all the national teams donning the green and gold.

The new four-year partnership, with an option to extend for two more years come 2028, will encompass all national rugby teams including the reigning world champions, the Springboks, as well as the Springbok Women, the Springbok Sevens men and women and the Junior Springbok teams.

As part of the new sponsorship, the sponsors branding will feature on all the Springbok teams playing shorts.

Springbok womens lock Vainah Ubisi is delighted with the new deal and is looking forward to help take womens rugby to the next level.