South Africa was presented to over 15000 participants and 5000 buyers during IMEX America at Mandalay Bay in Las Vegas from October 8-10. Sharing a stand with the South African National Convention Bureau SANCB under the South African pavilion, 15 SMMEs and 21 exhibitors represented the country at the event.
IMEX America is the largest trade show for the global meetings, events and incentive travel industry.
The opportunity helped reinforce South Africa's reputation as a premier destination for meetings, incentives, conferences and exhibitions MICE, according to Bjorn Hufkie , General Manager MICE Sales for South African Tourism.
Trade exhibitions like IMEX America are crucial for the growth and success of these businesses as they allow them to connect with global decision-makers in the MICE sector and demonstrate their unique offerings on a global scale, he said.
These businesses not only gained exposure to key global business event decision-makers but also had the opportunity to generate valuable leads that could translate into future bidding opportunities.
